Digital Marketing Audit
With our Digital Marketing Audit package, we delve deep into the performance of your digital marketing efforts. Our analysis covers various aspects such as SEO, website content, email marketing, and online presence platforms to gauge their effectiveness. Based on our findings, we provide strategic recommendations aimed at enhancing ROI and maximizing your online presence.
SEO
On-page SEO:
Optimize title tags, meta descriptions, headings, content quality, internal linking, and fix broken links to improve search engine visibility.
Off-page SEO:
Build high-quality backlinks, enhance domain authority, and analyze link profile relative to competitors for improved search rankings.
Technical SEO:
Implement technical optimizations such as Robot.txt, URL structure, breadcrumbs, structured data markup, SSL security, and enhance site speed and mobile-friendliness.
Content Marketing
Customer Journey Mapping:
Align content creation with different stages of the customer journey to guide prospects through the sales funnel effectively.
Content Optimization and Calendar Creation:
Optimize underperforming content, develop a content calendar aligned with SEO insights, and identify keyword gaps for future content creation.
Online Reputation Management
Reputation Monitoring:
Monitor online reviews and mentions across various platforms, including customer review sites, employee-focused platforms, and social media channels.
Response Strategy:
Develop a proactive approach to addressing negative reviews and comments, crafting authentic responses to maintain brand reputation and customer satisfaction.
Reputation Improvement Plan:
Implement strategies to enhance online reputation, encourage positive reviews, and mitigate the impact of negative feedback on brand perception.
Email Marketing Assessment and Optimization
Performance Analysis:
Evaluate email performance metrics such as delivery rate, open rate, CTR, conversion rate, audience size, subscription rate, and unsubscribe rate to gauge effectiveness.
List Health Check:
Assess subscriber engagement levels, clean up inactive subscribers, and optimize list growth strategies to maintain a healthy and engaged audience.
Email Design Enhancement:
Review and refine email design elements including mobile responsiveness, formatting, value proposition, CTAs, subject lines, and brand consistency for improved engagement and conversion rates.
Conduct a thorough analysis of on-page elements such as titles, descriptions, headings, and content quality for SEO optimization.
Monitor online reviews and mentions across various platforms, including customer review sites and social media channels, for reputation management.
Identify top-performing content and develop strategies to optimize content for better results in website specific content marketing.
Assess email performance metrics such as delivery rate, open rate, and conversion rate to gauge effectiveness in email marketing assessment.